In short: It was exhausting, but also very successful. We found enthusiastic football (or as they call it in the US, soccer) fans and professionals and we explored many other applications of our BallJames technology outside of the football pitch. We encountered interest from people from ice hockey, basketball, rugby, American Football and even from the military. We ran out of business cards on the third day and were fortunate that we had three people to man our booth all day, just to manage the flow of interested people wanting to know more.
Here you can see a video of our CES 2017 promo: