Founder Giels Brouwer steps down as Board Member of BallJames and continues as Strategic Advisor

When we founded BallJames, we saw an imminent need for qualitative match data as no data provider was able to generate accurate data without human operators. Since then, our idea of building our own data generation product turned out to be a true game changer. We’ve traveled the world, collaborated with Premier League and Eredivisie clubs and built a fantastic Computer Vision and Deep Learning product.

The company has grown into a global gamechanger, but for me it is time to step down as Board Member of BallJames and continue as Strategic Advisor. I believe that the company needs a different leadership in the growth phase of the company and I am proud of the team that runs the company now. Maarten Koster, Deepak Viswanathan and Herman Meerlo have built the product into a fully scalable Tracking as a Service platform and will continue as the management team under the supervision of Vincent van Renesse.

I cannot emphasize enough how proud I am of the team, employees, clients and shareholders on the trust, dedication and passion they bring into the product for years and years to come. We’ve managed to win prices, create patents, launch a fully scalable solution and were the first in the world to provide a live 2D radar of a football match which we’ve showcased with a goal of Heracles Almelo striker Cyriel Dessers (now KRC Genk). When I look at our roadmap, I know we are doing the right things for the right clients at the right time. 

I will always be deeply committed to BallJames and the way we are revolutionizing the tracking industry with our cutting edge technology. As I will stay active on a part-time basis for BallJames, feel free to reach out to me via For myself, I can only hope that my next adventure will be just as incredible, exciting and passionate as this journey. I don’t know where my path will take me, but I know that I look forward to it!

Kind regards,

Giels Brouwer

Founder & Strategic Advisor

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